russel brunson. . .

Ya know, maybe this whole, "track my net worth idea" wasn't a good one. . .

The Big Idea This Week:

Don't go straight for the big ask, you have to "warm up" your prospects first.

What I Tinkered On

Do you know a man by the name of Russel Brunson? Some threw up all over their keyboard. Others screamed with joy!

It seems there's no in-between with him, you love him or you hate him.

His book, Dotcom Secrets, is loved for a good reason. He took his years of knowledge (creating and optimizing sales funnels) and threw it all into one sweet book. I'd almost call it a Textbook to follow. . .

My favorite section has been The Value Ladder Mission Statement (VLMS). Here's the handy formula from the book.

"We help (insert who) to (insert result they want to achieve) through (insert your new opportunity)."

What I Learned

Have you ever wondered how to get others to say yes when they don't want to?

I mean, imagine what you could do with that power. . .villain origin story.

Sam Parr's, CopyThat, copywriting course tackles that question in one of the modules. Here's the takeaway.

"A person who's said yes to a small request first is more likely to say yes to a bigger request later-versus asking the bigger request straight away."

P.S. What are your thoughts on Russel Brunson?

Reply with your answer! Look forward to seeing some of your thoughts.